News from MSI

In 10th Year, Immersion Brings Together Top Academics and Exceptional Marketers

October 19, 2017

In 10th Year, Immersion Brings Together Top Academics and Exceptional Marketers Oct 19, 2017 On October 11-13, nearly 70 marketers gathered in Boston for MSI’s 10th annual Immersion conference. Since 2008 this event has engaged member company marketers in 1-1/2 days of interactive learning.

Most-downloaded Paper Offers Framework to Understand and Manage Customer Experience

February 10, 2017

Most-downloaded Paper Offers Framework to Understand and Manage Customer Experience Feb 10, 2017 "A Framework for Understanding and Managing the Customer Experience" by Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 MSI Top Download Award as the MSI working paper most downloaded by marketers and academics in its first year of publication.

Report Outlines Challenges of Understanding Digitized Customers

November 2, 2016

Report Outlines Challenges of Understanding Digitized Customers Nov 02, 2016 A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”

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