MSI Young Scholars

About the Program

The Young Scholars Program was conceived and organized nearly two decades ago by a diverse group of marketing scholars whose interests spanned all disciplines within marketing. Recognizing the lack of interactions across these domains, MSI convened a conference to bring these perspectives together and develop a cohesive class of elite scholars within marketing.

Today, the biennial program continues to bring together many of the best young marketing academics in the world. MSI hosts a four-day gathering to provide a forum for these scholars to discuss their research, to encourage future collaboration, and to foster their interest in solving real-world marketing problems. The alumni of Young Scholars now number nearly 300; these academic leaders are teaching and conducting research in the top universities around the world, impacting marketing practice and theory in new and creative ways.

Eligibility and Application Process

We seek both self-nominations by eligible scholars and senior faculty nominations endorsing a candidate.

How to Nominate a Candidate

We ask senior faculty in the field to nominate deserving candidates by taking two steps.

  • First, send an email to with the name, email, and web page of the nominee.
  • Second, please email the nominee to let that person know that you endorsed them and to encourage them to apply and forward the Call for Nominations and Self-Nominations. Your endorsement is informative to us, we hope your encouragement will motivate that person to apply.  We will also send a note to your nominee to second your encouragement.


How to Self-Nominate

To be selected, candidates must complete a self-nomination. The application form requires:

  • contact information;
  • a PDF of your professional vita;
  • 1-2 page summary of your most important findings, discussing implications for marketing practice by MSI members, including connections to MSI’s Research Priorities and a paragraph summary of the substantive contributions of your two most important papers in the past five years. Mention key professional recognitions (best article awards, etc) and other evidence of academic or real-world impact.
  • Upload a Web of Science summary file (Click here for the instructions)


Selections were made in September, 2023 at which time all applicants received notification from MSI and the Young Scholars Committee regarding their application for the Young Scholars Class of 2023. Selected scholars were asked to commit to attending the conference as a firm condition for receiving this prestigious honor and should anticipate active engagement with MSI following the conference. The conference registration fee was $875.

The application process has closed.

For any questions please contact

MSI 2023 Young Scholars Committee

  • Sandy Jap, Emory University
  • Rob Kozinets, University of Southern California
  • Maura Scott, Florida State University
  • Hema Yoganarasimhan, University of Washington

MSI Young Scholars by Year

  • BJ Allen, Brigham Young University
    Xinyu Cao, Chinese University of Hong Kong
    Ryan Dew, University of Pennsylvania
    Berkeley Dietvorst, University of Chicago
    Kristen Duke, University of Toronto
    Rachel Gershon, University of California Berkeley
    Joe Gladstone, University of Colorado, Boulder
    Lauren Grewal, Dartmouth College
    Tong Guo, Duke University
    Zhenling Jiang, University of Pennsylvania
    Mansur Khamitov, Indiana University
    Kathleen Li, University of Texas at Austin
    Alicea Lieberman, University of California Los Angeles
    Jia Liu, Hong Kong University of Science and Technology
    Chiara Longoni, Bocconi University
    Andrea Luangrath, University of Iowa
    Gideon Nave, University of Pennsylvania
    Maria Rodas, University of Illinois Urbana-Champaign
    Sydney Scott, Washington University in St. Louis
    Marissa Sharif, University of Pennsylvania
    Amalesh Sharma, Texas A&M University
    Huanhuan Shi, Texas A&M University
    Zijun (June) Shi, Hong Kong University of Science and Technology
    Andrey Simonov, Columbia University
    Rosanna Smith, University of Illinois Urbana-Champaign 
    Artem Timoshenko, Northwestern University
    Vilma Todri, Emory University
    Anna Tuchman, Northwestern University
    Raluca Ursu, New York University
    Francesca Valsesia, University of Washington
    Jungju Yu, Korea Advanced Institute of Science and Technology
    Tianxin Zou, University of Florida
    Yonat Zwebner, Reichman University

  • Michelle Andrews, Emory University
    Alixandra Barasch, New York University
    Josh Beck, University of Oregon
    Silvia Bellezza, Columbia University
    Ron Berman, University of Pennsylvania
    Sean Blair, Georgetown University
    Yann Cornil, University of British Columbia
    Ioannis Evangelidis, ESADE
    Emily Garbinsky, University of Notre Dame
    Arun Gopalakrishnan, Rice University
    Pranav Jindal, The University of North Carolina at Chapel Hill
    Garrett Johnson, Boston University
    Minah Jung, New York University
    Vineet Kumar, Yale University
    Amit Kumar, The University of Texas at Austin
    Daniella Kupor, Boston University
    Dokyun Lee, Carnegie Mellon University
    Hui Li, Carnegie Mellon University
    Krista Li, Indiana University
    Hongshuang (Alice) Li, The Ohio State University
    Xi Li, The City University of Hong Kong
    Song Lin, The Hong Kong University of Science and Technology
    Xiao Liu, New York University
    Peggy Liu, University of Pittsburgh
    Daniel McCarthy, Emory University
    Shiri Melumad, University of Pennsylvania
    Chiraag Mittal, University of Virginia
    Jeffrey Parker, University of Illinois at Chicago
    Hannah Perfecto, Washington University in St. Louis
    Jennifer Savary, University of Arizona
    Julio Sevilla, University of Georgia
    Shubhranshu Singh, Johns Hopkins University
    Stephanie Tully, Stanford University
    Kosuke Uetake, Yale University
    Xin (Shane) Wang, Western University
    Yanhao “Max” Wei, University of Southern California
    Kaitlin Woolley, Cornell University

  • Vibhanshu Abhishek, University of California, Irvine
    Jonathan Berman, London Business School
    Amit Bhattacharjee, Erasmus University
    Abhishek Borah, INSEAD
    Eva Buechel, University of Southern California
    Anne-Sophie Chaxel, Virginia Tech University
    Zoey Chen, University of Miami
    Hannes Datta, Tilburg University
    Derick Davis, University of Virginia
    Daria Dzyabura, New Economic School, Moscow
    Dean Eckles, MIT
    Zachary Hall, Texas Christian University
    Xun (Irene) Huang, Nanyang Technological University
    Jayson S. Jia, University of Hong Kong
    Irina Kozlenkova, University of Virginia
    Frank May, Virginia Tech University
    Hristina Nikolova, Boston College
    Grant Packard, Wilfrid Laurier University
    Anita Rao, The University of Chicago
    Taly Reich, Yale University
    Alok Saboo, Georgia State University
    Anthony Salerno, University of Cincinnati
    Amin Sayedi, University of Washington
    Eric Schwartz, University of Michigan
    Stephan Seiler, Stanford University
    Bradley Shapiro, The University of Chicago
    Eesha Sharma, Dartmouth College
    Luxi Shen, The Chinese University of Hong Kong
    Rima Toure-Tillery, Northwestern University
    Yanwen Wang, University of British Columbia
    Linli Xu, University of Minnesota
    Dengfeng Yan, New York University, Shanghai
    Yang Yang, University of Florida
    Bobby Zhou, University of Maryland
    Georgios Zervas, Boston University

  • Eva Ascarza, Columbia University
    Simon Blanchard, Georgetown University
    Bryan Bollinger, Duke University
    Andrea Bonezzi, New York University;
    Aaron Brough, Utah State University
    Hua Chen, University of Georgia
    Doug Chung, Harvard University
    Bart de Langhe, University of Colorado
    Xiaoyan Deng, Ohio State University
    David Dubois, INSEAD
    Jordan Etkin, Duke University
    Philip Fernbach, University of Colorado
    Frank Germann, University of Notre Dame
    Szu-chi Huang, Stanford University
    Masakazu Ishihara, New York University
    Baojun Jiang, Washington University in St. Louis
    Leslie John, Harvard University
    Uma Karmarkar, Harvard University
    Liye Ma, University of Maryland
    Brent McFerran, Simon Fraser University
    Blake McShane, Northwestern University
    Ravi Mehta, University of Illinois at Urbana-Champaign
    Kanishka Misra, University of California, San Diego
    Jian Ni, Johns Hopkins University
    Theodore Noseworthy, York University
    Sungho Park, Arizona State University
    Navdeep Sahni, Stanford University
    Rom Schrift, University of Pennsylvania
    Woochoel Shin, University of Florida
    Stephen Spiller, University of California, Los Angeles
    Claudia Townsend, University of Miami
    Morgan Ward, Emory University
    Song Yao, Northwestern University
    Pinar Yildiram, University of Pennsylvania
    Kaifu Zhang, Carnegie Mellon University
    Yi Zhu, University of Minnesota

  • Kimmy Wa Chan, Hong Kong Polytechnic University
    Jeonghye Choi, Yonsei University
    Keisha Cutright, University of Pennsylvania
    Amber Epp, University of Wisconsin
    Kelly Goldsmith, Northwestern University
    Henrik Hagtvedt, Boston College
    Ashlee Humphrey, Northwestern University
    Yuwei Jiang, Hong Kong Polytechnic University
    Hyeongmin (Christian) Kim, Johns Hopkins
    Mitchell J. Lovett, University of Rochester
    Katherine Milkman, University of Pennsylvania
    Andrew Petersen, University of North Carolina
    Maura Scott, Florida State University
    Aner Sela, University of Florida
    Denish Shah, Georgia State University
    Hao Shen, Chinese University of Hong Kong
    Nancy J. Sirianni, Northeastern University
    Robin J. Tanner, University of Wisconsin
    Gülden Ülkümen, University of Southern California
    Oleg Urminsky, University of Chicago
    Maria Ana Vitorino, University of Minnesota
    Michael A. Wiles, Arizona State University
    Alison Jing Xu, University of Minnesota
    Xiaojing Yang, University of Wisconsin-Milwaukee
    Hema Yoganarasimhan, University of Washington
    Yi Zhao, Georgia State University

  • XRajesh Bagchi, Virginia Tech
    Marco Bertini, London Business School
    David Faro, London Business School
    David Gal, Northwestern University
    Jeff Galak, Carnegie Melon University
    Ayelet Gneezy, UC San Diego
    Brett Gordon, Columbia University
    Vladas Griskevicius, University of Minnesota
    Ryan Hamilton, Emory University
    Joey Hoegg, University of British Columbia
    Sam Hui, NYU
    Iris Hung, National University of Singapore
    Kinshuk Jerath, Carnegie Melon University
    Zsolt Katona, UC Berkeley
    Anat Keinan, Harvard Business School
    Sonny Lam, University of Georgia
    Cait Lamberton, University of Pittsburgh
    Anja Lambrecht, London Business School
    Juliano Laran, University of Miami
    Charles Lindsey, State University of New York, Buffalo
    Wendy Liu, UC San Diego
    Cassie Mogilner, University of Pennsylvania
    Rebecca Naylor, The Ohio State University
    Karen Page Winterich, Penn State University
    Hilke Plassman, INSEAD
    Joseph Redden, University of Minnesota
    Oliver Rutz, University of Washington
    Linda Salisbury, Boston College
    Garrett Sonnier, University of Texas at Austin
    Shrihari Sridhar, Penn State University
    Andrew Stephen, University of Pittsburgh
    Michael Trusov, University of Maryland
    Echo Wen Wan, University of Hong Kong
    Keith Wilcox, Columbia University
    Ying Zhang, University of Texas at Austin
    Min Zhao, University of Toronto

  • Paulo Albuquerque, University of Rochester
    Berk Ataman, Erasmus University – Rotterdam School of Management
    Jonah Berger, University of Pennsylvania
    Junhong Chu, National University of Singapore
    Tony Cui, University of Minnesota
    Anita Elberse, Harvard Business School
    Eric Fang, University of Illinois
    Rosellina Ferraro, University of Maryland
    Dennis Fok, Erasmus University Rotterdam
    Anindya Ghose, New York University
    Kelly Haws, Texas A&M University
    Raghu Iyengar, University of Pennsylvania
    Yogesh Joshi, University of Maryland
    Uzma Khan, Stanford University
    Lan Luo, University of Southern California
    Arul Mishra, University of Utah
    Sunil Mithas, University of Maryland
    Oded Netzer, Columbia University
    Stefano Puntoni, Erasmus University – Rotterdam School of Management
    Raghunath Singh Rao, University of Texas at Austin
    Jiwoong Shin, Yale University
    David Schweidel, University of Wisconsin
    Debora Viana Thompson, Georgetown University
    Catherine E. Tucker, Massachusetts Institute of Technology
    Juanjuan Zhang, Massachusetts Institute of Technology

  • Nidhi Agrawal, Northwestern University
    On Amir, University of California, San Diego
    Anocha Aribarg, University of Michigan
    Simona Botti, London Business School
    Hai Che, University of Southern California
    Amar Cheema, Washington State University
    Xinlei (Jack) Chen, University of British Columbia
    Martijn G. de Jong, Erasmus University
    Rex (Yuxing) Du, University of Georgia
    Tansev Geylani, University of Pittsburgh
    Liang Guo, University of Angers
    Dmitri Kuksov, Washington University
    Shibo Li, Indiana State University
    Noah Lim, University of Houston
    Himanshu Mishra, University of Utah
    Debanjan (Deb) Mitra, University of Florida
    Anirban Mukhopadhyay, University of Michigan
    Leif Nelson, University of California, San Diego
    Sharon Ng, Nanyang Technological University
    Michael I. Norton, Harvard Business School
    Vanessa M. Patrick, University of Georgia
    Derek D. Rucker, Northwestern University
    Deborah A. Small, University of Pennsylvania
    S. Sriram, University of Connecticut
    Thomas J. Steenburgh, Harvard Business School
    Manoj Thomas, Cornell University
    Zakary Tormala, Stanford University
    Rajkumar Venkatesan, University of Connecticut
    Katherine White, University of Calgary
    Robert Zeithammer, University of California, LA

  • Eduardo Andrade, University of California, Berkeley
    Jennifer Argo, University of Alberta
    Tamar Avnet, Yeshiva University
    Amitav Chakravarti, New York University
    Sucharita Chandran, Boston University
    Allan (Haipeng) Chen, University of Miami
    Tim Gilbride, Notre Dame University
    Rebecca Hamilton, University of Maryland
    Karsten Hansen, Northwestern University
    Justin Kruger, New York University
    Aparna Labroo, University of Chicago
    Michael V. Lewis, University of Florida
    Yong Liu, University of Arizona
    Dina Mayzlin, Yale University
    Pete McGraw, University of Colorado
    Andrea Morales, Arizona State University
    Om Narasimhan, University of Minnesota
    Dhananjay Nayakankuppam, University of Iowa
    Nathan Novemsky, Yale University
    Robert W. Palmatier, University of Cincinnati
    Young-Hoon Park, Cornell University
    Suresh Ramanathan, University of Chicago
    Vishal Singh, New York University/Carnegie Mellon University
    Catarina Sismeiro, Imperial College
    Rebecca Slotegraaf, University of Indiana
    Raji Srinivasan, University of Texas at Austin
    Olivier Toubia, Columbia University
    Stefan Wuyts, Tilburg University
    Catherine Yeung, National University of Singapore
    Rui (Juliet) Zhu, University of British Columbia

  • Wilfred Amaldoss, Duke University
    Sridhar Balasubramanian, University of North Carolina
    Lisa Bolton, University of Pennsylvania
    James Burroughs, University of Virginia
    Alexander Chernev, Northwestern University
    Darren Dahl, University of British Columbia
    Kristin Diehl, University of South Carolina
    Jean-Pierre H. Dubé, University of Chicago
    Shane Frederick, Massachusetts Institute of Technology
    Andrew Gershoff, University of Michigan
    David Godes, Harvard Business School
    Robert V. Kozinets, Northwestern University
    Jonathan Levav, Columbia University
    John Liechty, Pennsylvania State University
    Tom Meyvis, New York University
    Natalie Mizik, Columbia University
    Wendy Moe, University of Maryland
    Vincent Nijs, Northwestern University
    Elie Ofek, Harvard Business School
    Koen Pauwels, Dartmouth College
    Steven S. Posavac, University of Rochester
    Rajagopal Raghunathan, University of Texas at Austin
    Americus Reed II, University of Pennsylvania
    Werner Reinartz, INSEAD
    P.B. Seetharaman, Rice University
    Stefan Stremersch, Erasmus University
    Baohong Sun, Carnegie Mellon University
    Michael Tsiros, University of Miami
    Kenneth Wathne, University of Wisconsin
    S. Christian Wheeler, Stanford University
    Stacy Wood, University of South Carolina
    Sha Yang, New York University
    Gal Zauberman, University of North Carolina

  • Jennifer Aaker, Stanford University
    Neeraj Arora, University of Wisconsin, Madison
    Rajesh Chandy, University of Minnesota
    Yuxin Chen, New York University
    John Gourville, Harvard Business School
    Rajdeep Grewal, Penn State University
    Zeynep Gurhan-Canli, University of Michigan
    Sandy Jap, Emory University
    Satish Jayachandran, University of South Carolina
    Ran Kivetz, Columbia University
    Vikas Mittal, University of Pittsburgh
    Wendy Moe, University of Maryland
    Page Moreau, University of Colorado
    Prasad Naik, University of California, Davis
    Surendra Rajiv, National University of Singapore
    Rebecca Ratner, University of North Carolina
    Aric Rindfleisch, University of Wisconsin
    Miklos Sarvary, INSEAD
    Jaideep Sengupta, Hong Kong University of Science and Technology
    Dilip Soman, University of Toronto
    Sanjay Sood, University of California, Los Angeles
    K. Sudhir, Yale University
    Vanitha Swaminathan, University of Pittsburgh
    Frenkel Ter Hofstede, Carnegie Mellon University
    Harald van Heerde, Tilburg University
    Cristophe Van den Bulte, University of Pennsylvania
    Stijn van Osselaer, University of Chicago
    Shi Zhang, University of California, Los Angeles

  • Andrew Ainslie, University of California, Los Angeles
    Dan Ariely, Massachusetts Institute of Technology
    Eric T. Anderson, University of Chicago
    David R. Bell, University of Pennsylvania
    Bart Bronnenberg, University of California, Los Angeles
    Aimee Drolet, University of California, Los Angeles
    Gavan Fitzsimons, University of Pennsylvania
    Susan Fournier, Harvard Business School
    Peter Golder, New York University
    Kent Grayson, London Business School
    Bruce Hardie, London Business School
    Ganesh Iyer, University of California, Berkeley
    Vrinda Kadiyali, Cornell University
    Angela Lee, Northwestern University
    Puneet Manchanda, University of Chicago
    Carl Mela, Duke University
    Young Mei Moon, Harvard Business School
    Joseph Nunes, University of Southern California
    Michel Pham, Columbia University
    Priya Raghubir, University of California, Berkeley
    Baba Shiv, Stanford University
    Duncan Simester, Massachusetts Institute of Technology
    David Soberman, INSEAD
    Joydeep Srivastava, University of California, Berkeley
    Nadar Tavassoli, Massachusetts Institute of Technology
    Stijn van Osselaer, University of Chicago
    Klaus Wertenbroch, INSEAD
    Patti Williams, University of Pennsylvania
    Florian Zettelmeyer, University of California, Berkeley

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