Topic: B2B & Sales

2016 Best Paper Looks at Consequences of Customer Engagement

April 16, 2016

2016 Best Paper Looks at Consequences of Customer Engagement Apr 16, 2016 MSI's 2016 Best Paper investigates how customer engagement can alter—not simply augment—existing customer–company bonds. Conor Henderson, Lena Steinhoff, and Rob Palmatier examine how customer engagement initiatives interact with customer loyalty mechanisms that underlie ongoing business exchanges.

MSI Awards Research Grants for “Thought Leadership on Sales”

July 14, 2013

MSI Awards Research Grants for “Thought Leadership on Sales” Jul 14, 2013 MSI and the Sales Excellence Institute (SEI) at the University of Houston are pleased to announce the winners of a research proposal competition to promote thought leadership on the sales profession.

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