Topic: B2B & Sales
UncategorizedWhy Startups Should Make Marketing a Priority
December 13, 2020
Getting a new business off the ground is hard. It’s so hard that 90% of them fail in the first year and only half make it to five years. The operational demands and financial constraints that start-ups face often push marketing far down a long list of priorities for founders who are struggling to turn […]
2016 Best Paper Looks at Consequences of Customer Engagement
April 16, 2016
2016 Best Paper Looks at Consequences of Customer Engagement Apr 16, 2016 MSI's 2016 Best Paper investigates how customer engagement can alter—not simply augment—existing customer–company bonds. Conor Henderson, Lena Steinhoff, and Rob Palmatier examine how customer engagement initiatives interact with customer loyalty mechanisms that underlie ongoing business exchanges.
MSI Awards Research Grants for “Thought Leadership on Sales”
July 14, 2013
MSI Awards Research Grants for “Thought Leadership on Sales” Jul 14, 2013 MSI and the Sales Excellence Institute (SEI) at the University of Houston are pleased to announce the winners of a research proposal competition to promote thought leadership on the sales profession.