News from MSI

Top Marketers’ Questions Drive MSI Initiative

June 17, 2015

Top Marketers’ Questions Drive MSI Initiative Jun 17, 2015 Understanding the customer experience and marketing analytics top the list of priorities for the Fortune 500 marketers who are MSI member company Trustees.

MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales?

April 27, 2015

MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? Apr 27, 2015 At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…

Top Paper Makes the Case for Customer Engagement Metrics

January 22, 2015

Top Paper Makes the Case for Customer Engagement Metrics Jan 22, 2015 "Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward  Malthouse earned the 2014 

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