MSI Privacy Regulations Initiative 

 

On December 11th, 2023, several of the world’s leading experts on privacy regulation gathered at the Brookings Institution to debate intended versus unintended effects of privacy regulation, with the unique focus on effects on marketing. The workshop was organized by MSI in collaboration with the Brookings Institution.

Register for MSI’s SUMMIT to learn more from Jean-Pierre Dubé, James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar.

 

The economics of privacy: what we learned, what we missed

Alessandro Acquisti – Trustees Professor of Information Technology and Public Policy at Carnegie Mellon University, Heinz College

Presentation

 

Privacy and the data economy: does technology offer a way forward?

Garrett Johnson – Assistant Professor of Marketing, Questrom School of Business, Boston University

Presentation

 

Increased firm production costs, with disproportionate effect on small firms

Mert Demirer – Ford Foundation International Career Development Assistant Professor and Assistant Professor of Applied Economics, MIT Sloan School of Management, Massachusetts Institute of Technology

Presentation

 

Increased costs of acquiring customers via advertising, especially small advertisers

Anna Tuchman – Associate Professor of Marketing, Kellogg School of Business, Northwestern University

Presentation

 

Data deserts and privacy as a problem of the privileged

Catherine Tucker – Sloan Distinguished Professor of Management Science and Professor of Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology

Presentation

 

Effects on innovation

Avi Goldfarb – Rotman Chair in Artificial Intelligence and Healthcare and Professor of Marketing, Rotman School of Management, University of Toronto

Presentation

 

Reduced ability to create value via segmentation, increasing search costs

Dirk Bergemann – Douglass & Marion Campbell Professor of Economics and Computer Science, Yale University

Presentation

 

Understanding data selection bias in consent-based privacy regulatory regimes

Tesary Lin – Isabel Anderson Career Development Professor and Assistant Professor of Marketing, Questrom School of Business, Boston University

Presentation

 

Decreased regulatory and firm oversight of unintended discrimination against protected classes

Anja Lambrecht – Professor of Marketing, London Business School

Presentation

 

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