Since taking effect in 2018, the European Union’s General Data Protection Regulation (GDPR), which requires all websites operating within the EU to get user consent before processing personal data, have had worldwide implications. Indeed, new research supported by the Marketing Science Institute argues that it is the most significant privacy regulation in effect today. In […]

Technology hasn’t just changed the way consumers use goods and services, it’s also changed the way they own them. Music collections, for example, have evolved from hundreds of alphabetically-organized records on a shelf, to carefully edited digital libraries, to the 2021 version — a list of songs stored on Spotify or some other streaming platform. […]

New York University marketing professor Priya Raghubir’s lightbulb moment about consumer behavior came in the late 1990s, when she was a new mother struggling with a fussy baby who refused to eat. One particularly exasperating day, she switched the bowl she normally used to feed her son and was amazed that he gobbled up everything. […]