News from MSI
June 17, 2015
Top Marketers’ Questions Drive MSI Initiative Jun 17, 2015 Understanding the customer experience and marketing analytics top the list of priorities for the Fortune 500 marketers who are MSI member company Trustees.
April 27, 2015
MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? Apr 27, 2015 At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…
January 22, 2015
Top Paper Makes the Case for Customer Engagement Metrics Jan 22, 2015 "Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward Malthouse earned the 2014