The Marketing Science Institute (MSI) is pleased to announce the 2024 Robert D. Buzzell MSI Best Paper Awards. The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind […]

The Marketing Science Institute is pleased to announce our annual Alden G. Clayton Dissertation Proposal Competition. This prestigious competition recognizes marketing doctoral students who are working on research questions with important marketing, societal, and policy implications. Each year, MSI encourages top-notch Ph.D. students to apply rigorous research methods to questions that have real business relevance. Learn […]

The Marketing Science Institute (MSI) is proud to announce PK Kannan, Robert H. Smith School of Business, University of Maryland, and Wendy Moe, Robert H. Smith School of Business, University of Maryland, as MSI’s new Co-Executive Directors. They will begin their appointments in July 2026. As part of this transition, MSI is adopting a Co-Executive […]