Disruption frames new MSI research agenda: Artificial Intelligence, marketing changes from privacy policies, marketing’s role as a firm investment, interaction with stakeholders outside marketing, and the fragmented customer journey. Four broad priority topics will guide MSI research activities and programming over the next year.  2024 Research Priorities  Marketing Analytics – AI, Models, Measurement, and Communication  […]

The Marketing Science Institute (MSI) is pleased to announce the 2023 Robert D. Buzzell MSI Best Paper Awards. The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind […]

The Marketing Science Institute (MSI) is proud to announce Tulin Erdem, Leonard N. Stern School of Business, New York University, as the MSI Executive Director for 2024-2026. She succeeds John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, and will begin her MSI appointment in July 2024.  Erdem, currently the Leonard N. […]