Disruption doesn’t have to be a death sentence for established firms. With the right changes, they can fight back against new competitors and defend their place in the industry. A new study offers incumbent firms a powerful weapon that is relatively inexpensive, rich in data and easy for managers to get their hands on: the […]

Voice-assisted shopping is a relatively new way to purchase products, and so is the research into its effectiveness. A new MSI working paper finds that consumers who use voice AI tend to browse 13.6% more and spend 19.5% more, which corresponds to an extra $493 million in sales revenue every year. Those are eye-popping numbers […]

In May, MSI announced winners in the 2020 Alden G. Clayton Doctoral Dissertation Proposal Competition: WINNERS Johann Melzner, New York University, NYU Stern School of Business Advisors: Andrea Bonezzi, Tom Meyvis, Priya Raghubir, Yaacov Trope Entering the Auditory Era: Implications for Audio Branding, Online Information Disclosure, and Privacy Olivia Natan, University of Chicago, The University […]