We are writing to share news from Columbia Business School about upcoming events honoring the life and contributions of Don Lehmann. Many in the MSI community knew Don well—he served as MSI’s Executive Director twice, spent 54 years at Columbia Business School, and was a highly esteemed faculty member, a legend in the field of […]

The Marketing Science Institute (MSI), in collaboration with Adobe, invites academic researchers to submit proposals for a new research initiative exploring the causal relationships between brand marketing, brand equity, and financial outcomes. This initiative offers a unique opportunity to access proprietary Adobe data, experiments, and tools, collaborate directly with industry stakeholders, and conduct rigorous, high-impact […]

The Marketing Science Institute (MSI) is pleased to announce the winners of the 2025 Alden G. Clayton Doctoral Dissertation Proposal Competition.   Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.   The winners were selected from more than 70 submissions. Evaluations of each submission were […]