The Marketing Science Institute is pleased to announce our annual Alden G. Clayton Dissertation Proposal Competition.     This prestigious competition recognizes marketing doctoral students who are working on research questions with important marketing, societal, and policy implications. Each year, MSI encourages top-notch Ph.D. students to apply rigorous research methods to questions that have real business relevance. […]

The American Marketing Association (AMA) and the Marketing Science Institute (MSI) are pleased to announce the 2024 AMA/Marketing Science Institute/H. Paul Root Award.  The annual AMA/Marketing Science Institute/H. Paul Root Award recognizes the Journal of Marketing article that has made the most significant contribution to the advancement of marketing practice within a calendar year. Co-sponsored […]

Remembering H. Paul Root (1937–2025) By MSI Executive Director Tulin Erdem We are deeply saddened to share the news of the passing of H. Paul Root, former President of the Marketing Science Institute (MSI), who passed away peacefully at home in Palm Beach Gardens, Florida, on May 5, 2025. Paul was a respected leader, scholar, […]