Special Issue of the International Journal of Research in Marketing (IJRM) In collaboration with the Marketing Science Institute (MSI) “Generative AI, Synthetic Data, and Synthetic Respondents in Marketing Research” Editors: Tulin Erdem (New York University) & Koen Pauwels (Northeastern University) Conference Extended Abstract Deadline: June 30, 2025 Manuscript Submission Deadline: May 1, 2026   The […]

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially […]

The Marketing Science Institute (MSI) is pleased to announce the winners of the 2024 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.  The winners were selected from nearly 70 submissions. Evaluations of each submission were solicited […]