The Marketing Science Institute (MSI) is proud to announce Tulin Erdem, Leonard N. Stern School of Business, New York University, as the MSI Executive Director for 2024-2026. She succeeds John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, and will begin her MSI appointment in July 2024.  Erdem, currently the Leonard N. […]

The Marketing Science Institute (MSI) is pleased to announce the winners of the 2023 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals from June 2023 through July 2023, at a point […]

The Marketing Science Institute (MSI) is pleased to announce the 2022 Robert D. Buzzell MSI Best Paper Awards. The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind of […]