MSI is delighted to announce the 2024 class of MSI Scholars. This group of 33 faculty will convene for a January 2nd – January 5th retreat in Park City, Utah. The group is a nice balance across geographies and areas of marketing.  The MSI Scholars Program was developed to recognize excellence in marketing scholarship, develop […]

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by academic members of the Marketing Strategy Special Interest Group by the American Marketing Association. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful […]

Disruption frames new MSI research agenda: Artificial Intelligence, marketing changes from privacy policies, marketing’s role as a firm investment, interaction with stakeholders outside marketing, and the fragmented customer journey. Four broad priority topics will guide MSI research activities and programming over the next year.  2024 Research Priorities  Marketing Analytics – AI, Models, Measurement, and Communication  […]