News from MSI
April 27, 2015
MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? Apr 27, 2015 At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…
January 22, 2015
Top Paper Makes the Case for Customer Engagement Metrics Jan 22, 2015 "Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward Malthouse earned the 2014
August 7, 2014
Open-Source Library Aims to Overcome Marketing Language Barrier Aug 07, 2014 Launched in August, the “Common Language in Marketing” project is an open-source, curated library of advertising and marketing terminology and metrics.