News from MSI

How Retailers Can Succeed in a COVID-19 World – And Beyond

October 14, 2020

The retail apocalypse has been slogging along since 2017, a slow-motion event that set a record for store closings that year at roughly 8,000. Fast-forward to 2020, and the coronavirus pandemic has accelerated the demise with such speed that imperiled companies find themselves scrambling to save themselves. “COVID-19 makes 2017 look like nothing,” said Barbara […]

Finding Marketing Metrics That Matter

October 11, 2020

Pamela Forbus remembers when working on a Doritos marketing campaign was a career killer. It was in the early 2000s, sales were slumping, and a “revolving door” of brand managers couldn’t turn things around, she said. Then one brave brand manager stepped in and asked for six months to make a difference. Armed with marketing […]

2020 MSI Scholars Announced

August 28, 2020

MSI is delighted to announce the 2020 class of MSI Scholars, a group of 35 mid-career faculty who are among the most prominent marketing scholars in the world. The MSI Scholars Program was developed to recognize excellence in marketing scholarship, develop a cohort across marketing disciplines, and strengthen ties between scholars and MSI. 2020 Marketing […]

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