As we officially step into our roles as Executive Directors at MSI, we wanted to reach out to provide some reflections on our current marketing research environment and MSI’s role in it. The current business environment is in a state of rapid change, which can be both exciting and challenging. Technology is changing by the day, […]

The Marketing Science Institute (MSI) is pleased to announce the 2024 Robert D. Buzzell MSI Best Paper Awards. The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind […]

The Marketing Science Institute is pleased to announce our annual Alden G. Clayton Dissertation Proposal Competition. This prestigious competition recognizes marketing doctoral students who are working on research questions with important marketing, societal, and policy implications. Each year, MSI encourages top-notch Ph.D. students to apply rigorous research methods to questions that have real business relevance. Learn […]