The marketplace provides abundant choices on any product we may be looking for – but then overwhelms us with information about them. That is why attention has become a scarce resource for consumers. In a Marketing Science Institute expert curation, Tulin Erdem, professor of business and professor of marketing at New York University’s Stern School […]

Since taking effect in 2018, the European Union’s General Data Protection Regulation (GDPR), which requires all websites operating within the EU to get user consent before processing personal data, have had worldwide implications. Indeed, new research supported by the Marketing Science Institute argues that it is the most significant privacy regulation in effect today. In […]

Technology hasn’t just changed the way consumers use goods and services, it’s also changed the way they own them. Music collections, for example, have evolved from hundreds of alphabetically-organized records on a shelf, to carefully edited digital libraries, to the 2021 version — a list of songs stored on Spotify or some other streaming platform. […]