News from MSI
May 29, 2014
MSI Competition Winners Investigate Social Media Marketing May 29, 2014 Twenty-two research proposals were awarded research grants in MSI's competition "Social Interactions and Social Media Marketing."
April 22, 2014
MSI Paper on “Social Media Intelligence” Wins Two Awards Apr 22, 2014 In April, David Schweidel, Wendy Moe, and Chris Boudreaux were announced as the winners of two MSI awards for their paper, “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.” (Download paper at no charge.)
September 6, 2013
MSI Competition Winners Aim to Impact Mobile Marketing Practice Sep 06, 2013 MSI’s research competition, “Mobile Platforms, Location-based Services, and Their Impact on Customers,” sought to stimulate academic research on marketers’ questions about how to operate effectively in the mobile ecosystem. In June 2013, six research proposals were selected to receive MSI funding.