MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially […]

MSI is delighted to announce the 2022 class of MSI Scholars, a group of 35 mid-career faculty who will convene for a January 3rd – January 6th retreat in Charleston, South Carolina. The MSI initiative was developed to recognize excellence in marketing scholarship, develop a cohort across marketing disciplines, and strengthen ties between scholars and […]

Disruption frames new MSI research agenda: Privacy policies, new channels, inflation & recession, and stakeholder expectations for marketing and firm purpose These seven new priority topics will guide MSI research activities and programming over the next two years. 2022-2024 Research Priorities Data Challenges from Business Disruption and Missing Information Measurement and Analytics Long-Term Changes in […]