The Marketing Science Institute is excited to announce that we are soliciting Research Support Pre-proposals. MSI funds high-quality research that deals with topics of importance to member companies. Research related to MSI’s Research Priorities is especially encouraged. MSI 2022-2024 Research Priorities The pre-proposal is a short document (max 1,200 words) that outlines the topics to […]

In April, MSI announced winners and honorable mention recipients in the 2022 Alden G. Clayton Doctoral Dissertation Proposal Competition: WINNER   Malika Korganbekova, Kellogg School of Management, Northwestern University   Advisor: Brett Gordon, Eric Anderson, and Caio Waisman Balancing Privacy and Personalization   HONORABLE MENTIONS   Mohsen Foroughifar, University of Toronto  Advisor: Nitin Mehta and David Soberman The Challenges […]

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially […]