News from MSI

The Perils of GMO Labeling

April 6, 2022

Summary by MSI Executive Director John Lynch GMO labeling laws around the world vary widely. Some countries have voluntary “non-GMO” labels, and others require “contains GMO” labels. The laws were passed decades ago when regulators were concerned about safety risks. However, in the last two decades, a scientific consensus has formed that GMO foods are […]

MSI Announces Executive Director for 2022-2023

July 7, 2021

The Marketing Science Institute (MSI) is proud to announce John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, as the MSI Executive Director for 2022-2023. He succeeds Barbara Kahn, The Wharton School, University of Pennsylvania, and will begin his MSI appointment in January 2022. John is the University of Colorado System Distinguished […]

How to Optimize Your Omnichannel Marketing Strategy

July 6, 2021

Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases. A new study that appears in a special […]

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