Everybody loves a winner. It’s human nature to herd to the winning side in order to reap the benefits of belonging to a dominant group. That maxim has long held true in sports, and new research shows how it applies to the complicated relationship between politics and branding. Following a major election, consumer preferences shift. […]

Legendary marketing professor and consultant Philip Kotler has a stern warning for practitioners who are simply muddling through the coronavirus pandemic, waiting for a return to normal. That kind of complacency is a business killer, he says. “Marketing is no longer placing some ads in broadcast and print, and pricing your product. That’s the old […]

Whether you are an experienced marketer rich in expertise or new to the marketing fraternity, one thing is certain — the past year has been one of intense learning. I recall, just a few quarters ago, specialist digital marketers had to struggle mightily to get a sizable piece of marketing resources because traditional advertising and […]