News from MSI

How to Get Consumers to Keep Reading Your Content

November 11, 2020

Content is king, but that doesn’t matter much if nobody is reading it.  Consumers are deluged with so much information from so many different sources – there are more than 4.5 million daily blog posts alone — that it’s hard for marketers to know whether their messages are getting through. Clicks and page views can […]

How Data Science Can Help Marketers Manage Unprecedented Disruption

November 5, 2020

Listen to the interview:   The COVID-19 pandemic has caused major disruptions for businesses, spanning nearly every sector and encompassing everything from consumer buying habits and supply chain concerns to human resources and team management. As companies seek to adjust and predict what “the new normal,” will look like, data science could help them navigate […]

Do Offline and Online Marketing Go Hand in Hand?

October 23, 2020

With many companies focusing their marketing efforts on digital channels, direct mail can seem like an analog dinosaur. It’s easy to cast aside this traditional medium as antiquated and irrelevant against powerful platforms such as Facebook, Twitter and email, which can integrate video and use data analytics to target messages to a specific audience. But […]

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