Voice-assisted shopping is a relatively new way to purchase products, and so is the research into its effectiveness. A new MSI working paper finds that consumers who use voice AI tend to browse 13.6% more and spend 19.5% more, which corresponds to an extra $493 million in sales revenue every year. Those are eye-popping numbers […]

In May, MSI announced winners in the 2020 Alden G. Clayton Doctoral Dissertation Proposal Competition: WINNERS Johann Melzner, New York University, NYU Stern School of Business Advisors: Andrea Bonezzi, Tom Meyvis, Priya Raghubir, Yaacov Trope Entering the Auditory Era: Implications for Audio Branding, Online Information Disclosure, and Privacy Olivia Natan, University of Chicago, The University […]

The marketplace provides abundant choices on any product we may be looking for – but then overwhelms us with information about them. That is why attention has become a scarce resource for consumers. In a Marketing Science Institute expert curation, Tulin Erdem, professor of business and professor of marketing at New York University’s Stern School […]