As COVID-19 cases continue to rise across the country, Americans remain widely divided in their compliance with recommended public health protocols. New research co-authored by Marketing Science Institute Academic Fellow Jean-Pierre Dubé finds that Fox News viewership is one reason why. Dubé, a marketing professor at the University of Chicago’s Booth School of Business […]

Content is king, but that doesn’t matter much if nobody is reading it.  Consumers are deluged with so much information from so many different sources – there are more than 4.5 million daily blog posts alone — that it’s hard for marketers to know whether their messages are getting through. Clicks and page views can […]

Listen to the interview:   The COVID-19 pandemic has caused major disruptions for businesses, spanning nearly every sector and encompassing everything from consumer buying habits and supply chain concerns to human resources and team management. As companies seek to adjust and predict what “the new normal,” will look like, data science could help them navigate […]