Topic: Social Media & Social Influencers
Competition & Markets, marketing experiments, Social Media & Social Influencers
How Hotels Can Win Against Home-sharing CompetitorsJune 21, 2021
Disruption doesn’t have to be a death sentence for established firms. With the right changes, they can fight back against new competitors and defend their place in the industry. A new study offers incumbent firms a powerful weapon that is relatively inexpensive, rich in data and easy for managers to get their hands on: the […]
Omnichannels & Customer Journey, Social Media & Social Influencers
Report Outlines Challenges of Understanding Digitized CustomersNovember 2, 2016
Report Outlines Challenges of Understanding Digitized Customers Nov 02, 2016 A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”
Social Media & Social Influencers
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized CustomersSeptember 21, 2016
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers Sep 21, 2016 In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.