Topic: Social Media & Social Influencers
Report Outlines Challenges of Understanding Digitized Customers
November 2, 2016
Report Outlines Challenges of Understanding Digitized Customers Nov 02, 2016 A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers
September 21, 2016
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers Sep 21, 2016 In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.
MSI Competition Winners Investigate Social Media Marketing
May 29, 2014
MSI Competition Winners Investigate Social Media Marketing May 29, 2014 Twenty-two research proposals were awarded research grants in MSI's competition "Social Interactions and Social Media Marketing."
MSI “Best Paper” Looks at Social Contagion in New Product Adoption
April 24, 2013
MSI “Best Paper” Looks at Social Contagion in New Product Adoption Apr 24, 2013 Marketers know that social contagion can help new products gain traction, but to design effective campaigns they need to understand how and why.