Topic: Social Media & Social Influencers

Report Outlines Challenges of Understanding Digitized Customers

November 2, 2016

Report Outlines Challenges of Understanding Digitized Customers Nov 02, 2016 A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”

MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers

September 21, 2016

MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers Sep 21, 2016 In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.

MSI Competition Winners Investigate Social Media Marketing

May 29, 2014

MSI Competition Winners Investigate Social Media Marketing May 29, 2014 Twenty-two research proposals were awarded research grants in MSI's competition "Social Interactions and Social Media Marketing."

MSI “Best Paper” Looks at Social Contagion in New Product Adoption

April 24, 2013

MSI “Best Paper” Looks at Social Contagion in New Product Adoption Apr 24, 2013 Marketers know that social contagion can help new products gain traction, but to design effective campaigns they need to understand how and why. 

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