Topic: Brands & Branding

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Shape Matters: How Packaging Can Influence Purchase Choices

April 11, 2021

New York University marketing professor Priya Raghubir’s lightbulb moment about consumer behavior came in the late 1990s, when she was a new mother struggling with a fussy baby who refused to eat. One particularly exasperating day, she switched the bowl she normally used to feed her son and was amazed that he gobbled up everything. […]

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Beyond the Pandemic: Eight Principles Marketers Can Use to Find Opportunities in Crises

January 14, 2021

Legendary marketing professor and consultant Philip Kotler has a stern warning for practitioners who are simply muddling through the coronavirus pandemic, waiting for a return to normal. That kind of complacency is a business killer, he says. “Marketing is no longer placing some ads in broadcast and print, and pricing your product. That’s the old […]

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Be More Human and Digital: Six Skills Marketers Will Need in the Post-Pandemic, Hybrid World

January 14, 2021

Whether you are an experienced marketer rich in expertise or new to the marketing fraternity, one thing is certain — the past year has been one of intense learning. I recall, just a few quarters ago, specialist digital marketers had to struggle mightily to get a sizable piece of marketing resources because traditional advertising and […]

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Finding Marketing Metrics That Matter

October 11, 2020

Pamela Forbus remembers when working on a Doritos marketing campaign was a career killer. It was in the early 2000s, sales were slumping, and a “revolving door” of brand managers couldn’t turn things around, she said. Then one brave brand manager stepped in and asked for six months to make a difference. Armed with marketing […]

MSI Paper on “Social Media Intelligence” Wins Two Awards

April 22, 2014

MSI Paper on “Social Media Intelligence” Wins Two Awards Apr 22, 2014 In April, David Schweidel, Wendy Moe, and Chris Boudreaux were announced as the winners of two MSI awards for their paper, “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.” (Download paper at no charge.)

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