When you go shopping, how much does sustainability play into the choices you make? As people grow more aware of environmental, social and economic issues facing various parts of the world, eco-friendly products are increasingly being offered to consumers. But that doesn’t necessarily mean that these companies or products do well in sales or […]

  For most companies, one of the key aspects to any new or ongoing initiative is being able to measure return on investment or ROI. How do we know that what we’re doing is paying off, or working better than what we’ve tried before? In the book, Marketing Metrics: The Manager’s Guide to Measuring Marketing […]

MSI is delighted to announce the 2021 class of Young Scholars. The Young Scholars Program was conceived and organized twenty years ago by a diverse group of marketing scholars whose interests spanned all disciplines within marketing. Recognizing the lack of interactions across these domains, MSI convened a conference to bring these perspectives together and develop […]