With many companies focusing their marketing efforts on digital channels, direct mail can seem like an analog dinosaur. It’s easy to cast aside this traditional medium as antiquated and irrelevant against powerful platforms such as Facebook, Twitter and email, which can integrate video and use data analytics to target messages to a specific audience. But […]

It’s time for brands to step up to social activism — or step aside. That’s the message from Mitch Hamilton, an associate marketing professor at Loyola Marymount University who believes companies can no longer afford to sit passively on the sidelines while socio-political movements rage across the world. Consumers are increasingly using their purchasing power […]

The retail apocalypse has been slogging along since 2017, a slow-motion event that set a record for store closings that year at roughly 8,000. Fast-forward to 2020, and the coronavirus pandemic has accelerated the demise with such speed that imperiled companies find themselves scrambling to save themselves. “COVID-19 makes 2017 look like nothing,” said Barbara […]