MSI is pleased to announce the 2025 class of MSI Young Scholars. This group of 38 early career faculty will convene for a May 31 to June 3, 2026 retreat in New York City, including sessions at Meta’s Hudson Yards campus and other iconic locations. The cohort reflects strong representation across geographies and across major […]

We are writing to share news from Columbia Business School about upcoming events honoring the life and contributions of Don Lehmann. Many in the MSI community knew Don well—he served as MSI’s Executive Director twice, spent 54 years at Columbia Business School, and was a highly esteemed faculty member, a legend in the field of […]

The Marketing Science Institute (MSI), in collaboration with Adobe, invites academic researchers to submit proposals for a new research initiative exploring the causal relationships between brand marketing, brand equity, and financial outcomes. This initiative offers a unique opportunity to access proprietary Adobe data, experiments, and tools, collaborate directly with industry stakeholders, and conduct rigorous, high-impact […]