The Sheth Foundation and the Marketing Science Institute (MSI) are co-sponsoring two pre-conferences with ACR on Thursday, October 9th from 1 – 4:30 pm on important emerging topics in consumer behavior. Cravings, Coping, and Consequences: Navigating Vices, Virtues, and Indulgences in the Age of Generative AI, co-chaired by Martin Reimann (University of Arizona) and Christoph […]

Special Issue of the International Journal of Research in Marketing (IJRM) In collaboration with the Marketing Science Institute (MSI) “Generative AI, Synthetic Data, and Synthetic Respondents in Marketing Research” Editors: Tulin Erdem (New York University) & Koen Pauwels (Northeastern University) Conference Extended Abstract Deadline: June 30, 2025 Manuscript Submission Deadline: May 1, 2026   The […]

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially […]