The Marketing Science Institute (MSI) is pleased to announce the winners of the 2025 Alden G. Clayton Doctoral Dissertation Proposal Competition.   Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.   The winners were selected from more than 70 submissions. Evaluations of each submission were […]

When AI Disrupts Rethinking Data, Insights, and Modeling Artificial intelligence is rewriting the rules of marketing and analytics. It’s reshaping how data is created, how consumers behave, how insights are modeled, and how decisions get made. No longer just a tool for automation or prediction, AI now drives new data flows, new market dynamics, and […]

The Marketing Science Institute (MSI) is accepting applications and nominations for the 2025 MSI Young Scholars Program.   We are planning to convene a 2025 class of Young Scholars May 31st to June 3rd. Over four days, the class will participate in the following activities:   Individual research presentations that offer opportunities for future study that could […]