New report explores the design elements necessary for successful MMM implementation New York, September 13, 2023 – MSI (The Marketing Science Institute), a division of the ARF (Advertising Research Foundation), today released its latest Blue Ribbon Panel report, “Charting the Future of Marketing Mix Modeling Best Practices,” which reveals how Marketing Mix Models (MMMs) have […]

The Marketing Science Institute is excited to announce that we are soliciting Research Support Pre-proposals. MSI funds high-quality research that deals with topics of importance to member companies. Research related to MSI’s Research Priorities is especially encouraged. MSI 2022-2024 Research Priorities The pre-proposal is a short document (max 1,200 words) that outlines the topics to […]

In April, MSI announced winners and honorable mention recipients in the 2022 Alden G. Clayton Doctoral Dissertation Proposal Competition: WINNER   Malika Korganbekova, Kellogg School of Management, Northwestern University   Advisor: Brett Gordon, Eric Anderson, and Caio Waisman Balancing Privacy and Personalization   HONORABLE MENTIONS   Mohsen Foroughifar, University of Toronto  Advisor: Nitin Mehta and David Soberman The Challenges […]