News from MSI
January 26, 2018
Clayton Awards Recognize Top Work by Next Generation of Scholars Jan 26, 2018 In January, MSI announced awards in the 2017 Alden G. Clayton Dissertation Proposal Competition, recognizing marketing doctoral students who are working on research questions with important marketing, societal, and policy implications.
October 19, 2017
In 10th Year, Immersion Brings Together Top Academics and Exceptional Marketers Oct 19, 2017 On October 11-13, nearly 70 marketers gathered in Boston for MSI’s 10th annual Immersion conference. Since 2008 this event has engaged member company marketers in 1-1/2 days of interactive learning.
February 10, 2017
Most-downloaded Paper Offers Framework to Understand and Manage Customer Experience Feb 10, 2017 "A Framework for Understanding and Managing the Customer Experience" by Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 MSI Top Download Award as the MSI working paper most downloaded by marketers and academics in its first year of publication.