Topic: Advertising

Uncategorized

Do Offline and Online Marketing Go Hand in Hand?

October 23, 2020

With many companies focusing their marketing efforts on digital channels, direct mail can seem like an analog dinosaur. It’s easy to cast aside this traditional medium as antiquated and irrelevant against powerful platforms such as Facebook, Twitter and email, which can integrate video and use data analytics to target messages to a specific audience. But […]

MSI Competition Winners Investigate Impact of Mobility

July 14, 2013

MSI Competition Winners Investigate Impact of Mobility Jul 14, 2013 MSI is pleased to announce the winners of our research proposal competition, “Mobile Platforms, Location-based Services, and their Impact on Consumers.”

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