Topic: Advertising

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How the GDPR Impacted Firms’ Online Visibility and Revenues

April 11, 2021

Since taking effect in 2018, the European Union’s General Data Protection Regulation (GDPR), which requires all websites operating within the EU to get user consent before processing personal data, have had worldwide implications. Indeed, new research supported by the Marketing Science Institute argues that it is the most significant privacy regulation in effect today. In […]

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How to Get Consumers to Keep Reading Your Content

November 11, 2020

Content is king, but that doesn’t matter much if nobody is reading it.  Consumers are deluged with so much information from so many different sources – there are more than 4.5 million daily blog posts alone — that it’s hard for marketers to know whether their messages are getting through. Clicks and page views can […]

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Do Offline and Online Marketing Go Hand in Hand?

October 23, 2020

With many companies focusing their marketing efforts on digital channels, direct mail can seem like an analog dinosaur. It’s easy to cast aside this traditional medium as antiquated and irrelevant against powerful platforms such as Facebook, Twitter and email, which can integrate video and use data analytics to target messages to a specific audience. But […]

MSI Competition Winners Investigate Impact of Mobility

July 14, 2013

MSI Competition Winners Investigate Impact of Mobility Jul 14, 2013 MSI is pleased to announce the winners of our research proposal competition, “Mobile Platforms, Location-based Services, and their Impact on Consumers.”

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