News from MSI
April 22, 2014
MSI Paper on “Social Media Intelligence” Wins Two Awards Apr 22, 2014 In April, David Schweidel, Wendy Moe, and Chris Boudreaux were announced as the winners of two MSI awards for their paper, “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.” (Download paper at no charge.)
September 6, 2013
MSI Competition Winners Aim to Impact Mobile Marketing Practice Sep 06, 2013 MSI’s research competition, “Mobile Platforms, Location-based Services, and Their Impact on Customers,” sought to stimulate academic research on marketers’ questions about how to operate effectively in the mobile ecosystem. In June 2013, six research proposals were selected to receive MSI funding.
July 14, 2013
MSI Awards Research Grants for “Thought Leadership on Sales” Jul 14, 2013 MSI and the Sales Excellence Institute (SEI) at the University of Houston are pleased to announce the winners of a research proposal competition to promote thought leadership on the sales profession.