News from MSI

How Data Science Can Help Marketers Manage Unprecedented Disruption

November 5, 2020

Listen to the interview:   The COVID-19 pandemic has caused major disruptions for businesses, spanning nearly every sector and encompassing everything from consumer buying habits and supply chain concerns to human resources and team management. As companies seek to adjust and predict what “the new normal,” will look like, data science could help them navigate […]

Do Offline and Online Marketing Go Hand in Hand?

October 23, 2020

With many companies focusing their marketing efforts on digital channels, direct mail can seem like an analog dinosaur. It’s easy to cast aside this traditional medium as antiquated and irrelevant against powerful platforms such as Facebook, Twitter and email, which can integrate video and use data analytics to target messages to a specific audience. But […]

Taking a Stand: Four Steps to Creating and Marketing Authentic Brand Activism

October 20, 2020

It’s time for brands to step up to social activism — or step aside. That’s the message from Mitch Hamilton, an associate marketing professor at Loyola Marymount University who believes companies can no longer afford to sit passively on the sidelines while socio-political movements rage across the world. Consumers are increasingly using their purchasing power […]

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