Pamela Forbus remembers when working on a Doritos marketing campaign was a career killer. It was in the early 2000s, sales were slumping, and a “revolving door” of brand managers couldn’t turn things around, she said. Then one brave brand manager stepped in and asked for six months to make a difference. Armed with marketing […]

MSI is delighted to announce the 2020 class of MSI Scholars, a group of 35 mid-career faculty who are among the most prominent marketing scholars in the world. The MSI Scholars Program was developed to recognize excellence in marketing scholarship, develop a cohort across marketing disciplines, and strengthen ties between scholars and MSI. 2020 Marketing […]

On June 12, Daniel McCarthy, Emory University, was awarded the 2019-2020 Gary Lilien ISMS-MSI-EMAC Practice Prize for his work, “CBCV: Reshaping the Practice of Corporate Valuation Using a Customer- Driven Approach.” At a June 12 Award competition at the INFORMS Society for Marketing Science Conference (held virtually by Duke University), McCarthy presented evidence of excess […]