Marketing Connections

Connecting ideas.  Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.

"Stepping Out Of Your Comfort Zone" host Kelly Goldsmith

Gilded cages keep us safe and stress free. But they are still cages.  So is it better to escape them and take some risks? On this episode of Marketing Connections, a look at comfort zones. We look at why taking risks can pay off for  a 200 year old brand or a start up, what propels us to take risks, and when it’s better to stay in your comfort zone.

Marshall Goldsmith, renowned leadership consultant, author several books including “What Got You Here Won’t Get You There” and “How Women Rise.”

Dana Medema, Colgate’s Vice President & General Manager of Oral Care

Natalie Candrian, Lead Product Designer, Saysh

David Gal a marketing professor at The University Of Illinois At Chicago

Derek Rucker a marketing professor at Northwestern University’s  Kellogg School Of Management.

Betsy Ayala, senior vice president, programming and development, HGTV

Jennifer Davidson, co-creator of Pie Town Productions and “House Hunters’

"The Drive for Dignity in the Marketplace" host Cait Lamberton

The oxford dictionary defines dignity as the state of quality of being worth of honor or respect. So how does that translate to the marketplace? On the episode of Marketing Connections we look how marketers can take practical action to treat people with respect and how that can have positive results. 

Danna Singer, photographer

Dr. Frederick Wherry, Princeton Sociology Professor, Director of Dignity + Debt Network

Dr. Erica Kaye, an Assistant Professor In the Department Of Oncology and Director of the Research Division Of Quality Of Life and Palliative Care at St. Jude Children’s Research Hospital in Memphis, Tennessee

"The Power of Aesthetics in Consumer Decisions" host Claudia Townsend

Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of Marketing Connections, a look at the power of aesthetics in consumer decisions, including what’s underneath the surface.

Mauro Porcini, Senior Vice President And Pepsi-Co’s First Global Chief Design Officer

Thomaï Serdari, Professor of Marketing, Director of Fashion & Luxury MBA at New York University’s Leonard N. Stern School of Business, Assistant Professor At The New School’s Parsons School of Design and author of “Rethinking Luxury Fashion: The Role Of Cultural Intelligence In Creative Strategy”

Marie-Charlotte Ponsot, L’Oréal R&I Global Consumer & Market Insight Director

Virginia Postrel, a visiting fellow at Smith Institute at Chapman University and the author of “The Fabric of Civilization,” “The Power of Glamour,” and “The Substance of Style.”

Bernd Schmitt,Professor of International Business and faculty director of the Center on Global Brand Leadership at Columbia Business School and editor-in-chief of the Journal of Consumer Research.

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