Topic: Marketing Analytics

MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales?

April 27, 2015

MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? Apr 27, 2015 At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…

Top Paper Makes the Case for Customer Engagement Metrics

January 22, 2015

Top Paper Makes the Case for Customer Engagement Metrics Jan 22, 2015 "Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward  Malthouse earned the 2014 

MSI “Best Paper” Looks at Social Contagion in New Product Adoption

April 24, 2013

MSI “Best Paper” Looks at Social Contagion in New Product Adoption Apr 24, 2013 Marketers know that social contagion can help new products gain traction, but to design effective campaigns they need to understand how and why. 

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