Topic: Marketing Analytics
MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales?
April 27, 2015
MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? Apr 27, 2015 At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…
Top Paper Makes the Case for Customer Engagement Metrics
January 22, 2015
Top Paper Makes the Case for Customer Engagement Metrics Jan 22, 2015 "Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward Malthouse earned the 2014
MSI “Best Paper” Looks at Social Contagion in New Product Adoption
April 24, 2013
MSI “Best Paper” Looks at Social Contagion in New Product Adoption Apr 24, 2013 Marketers know that social contagion can help new products gain traction, but to design effective campaigns they need to understand how and why.