NEW! Doctoral-Level Seminar on Marketing Strategy

March 31, 2023

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful for high-potential doctoral students interested in marketing strategy but lacking formal exposure to strategy research at their schools.

The seminar consists of 14 sessions of 180 minutes each, meeting weekly between August 18 and November 17 on Friday mornings at 10:00 am Eastern Time USA., and will be limited to 24 students or fewer. Applications will be reviewed by a selection committee comprising Mike Ahearne, Ajay Kohli, Raji Srinivasan, and Werner Reinartz.

Applications can be submitted HERE and are due by Thursday, June 15, 2023. Additional course information available HERE. Course syllabus available HERE. For more information on the seminar, please contact Michael Ahearne at

Please email with any questions regarding the application process.

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