News from MSI

NEW! Doctoral-Level Seminar on Marketing Strategy

April 26, 2024

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by academic members of the Marketing Strategy Special Interest Group by the American Marketing Association. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful […]

MSI Announces 2024 Research Priorities

April 15, 2024

Disruption frames new MSI research agenda: Artificial Intelligence, marketing changes from privacy policies, marketing’s role as a firm investment, interaction with stakeholders outside marketing, and the fragmented customer journey. Four broad priority topics will guide MSI research activities and programming over the next year.  2024 Research Priorities  Marketing Analytics – AI, Models, Measurement, and Communication  […]

MSI Announces the 2023 Robert D. Buzzell Best Paper Award

April 12, 2024

The Marketing Science Institute (MSI) is pleased to announce the 2023 Robert D. Buzzell MSI Best Paper Awards. The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind […]

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