OVERVIEW: VALIDATING AND INTEGRATING AI IN MARKETING ANALYTICS AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions, and what forms of human oversight are necessary to preserve accountability. This conference will examine how firms […]

MSI is pleased to announce the 2025 class of MSI Young Scholars. This group of 38 early career faculty will convene for a May 31 to June 3, 2026 retreat in New York City, including sessions at Meta’s Hudson Yards campus and other iconic locations. The cohort reflects strong representation across geographies and across major […]

We are writing to share news from Columbia Business School about upcoming events honoring the life and contributions of Don Lehmann. Many in the MSI community knew Don well—he served as MSI’s Executive Director twice, spent 54 years at Columbia Business School, and was a highly esteemed faculty member, a legend in the field of […]