The Marketing Science Institute (MSI), in collaboration with Adobe, invites academic researchers to submit proposals for a new research initiative exploring the causal relationships between brand marketing, brand equity, and financial outcomes. This initiative offers a unique opportunity to access proprietary Adobe data, experiments, and tools, collaborate directly with industry stakeholders, and conduct rigorous, high-impact […]

The Marketing Science Institute (MSI) is pleased to announce the winners of the 2025 Alden G. Clayton Doctoral Dissertation Proposal Competition.   Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.   The winners were selected from more than 70 submissions. Evaluations of each submission were […]

When AI Disrupts Rethinking Data, Insights, and Modeling Artificial intelligence is rewriting the rules of marketing and analytics. It’s reshaping how data is created, how consumers behave, how insights are modeled, and how decisions get made. No longer just a tool for automation or prediction, AI now drives new data flows, new market dynamics, and […]