Remembering H. Paul Root (1937–2025) By MSI Executive Director Tulin Erdem We are deeply saddened to share the news of the passing of H. Paul Root, former President of the Marketing Science Institute (MSI), who passed away peacefully at home in Palm Beach Gardens, Florida, on May 5, 2025. Paul was a respected leader, scholar, […]

The Sheth Foundation and the Marketing Science Institute (MSI) are co-sponsoring two pre-conferences with ACR on Thursday, October 9th from 1 – 4:30 pm on important emerging topics in consumer behavior. Cravings, Coping, and Consequences: Navigating Vices, Virtues, and Indulgences in the Age of Generative AI, co-chaired by Martin Reimann (University of Arizona) and Christoph […]

Special Issue of the International Journal of Research in Marketing (IJRM) In collaboration with the Marketing Science Institute (MSI) “Generative AI, Synthetic Data, and Synthetic Respondents in Marketing Research” Editors: Tulin Erdem (New York University) & Koen Pauwels (Northeastern University) Conference Extended Abstract Deadline: June 30, 2025 Manuscript Submission Deadline: May 1, 2026   The […]