2025 Doctoral Seminar on Marketing Strategy

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe.

The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful for high-potential doctoral students interested in marketing strategy but lacking formal exposure to strategy research at their schools.

IJRM/MSI Call for Papers

The International Journal of Research in Marketing (IJRM), in collaboration with the Marketing Science Institute (MSI), invites submissions for a special issue on the role of Generative AI (GenAI), synthetic data, and synthetic respondents in marketing research. This special issue is also associated with a dedicated MSI industry-academic conference, to be held in September 2025, focused on engaging a practitioner audience and providing early-stage academic work with applied feedback.