The Marketing Science Institute (MSI) is pleased to announce the 2024 Robert D. Buzzell MSI Best Paper Awards.

The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. This delay exists to allow sufficient time to assess the impact of each paper on the field of marketing.

The winning paper for the 2024 Robert D. Buzzell MSI Best Paper Award is:

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement, Brett R. Gordon, Florian Zettelmeyer, Robert MoaklerAn advisory panel of current and past executive directors and academic fellows nominates four to six papers for the award. Criteria for the nomination process include quality of the conceptual framework, quality of the support for the framework, potential impact on MSI companies, and potential impact on subsequent academic research.

The finalists for the 2024 Best Paper are:

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR, Garrett Johnson, Scott K. Shriver, Samuel Goldberg

Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon, Sherry He, Brett Hollenbeck, Gijs Overgoor, Davide Proserpio, Ali Tosyali