“Generative AI, Synthetic Panels, and Synthetic Data in Marketing Research”  The Marketing Science Institute (MSI) invites submissions for an industry-academic conference focused on the role of Generative AI (GenAI), synthetic panels, and synthetic data in marketing research scheduled for September 29-30, 2025, at Columbia Business School  This call is part of a collaboration with The International Journal of Research in […]

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially […]

The Marketing Science Institute (MSI) is pleased to announce the winners of the 2024 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.  The winners were selected from nearly 70 submissions. Evaluations of each submission were solicited […]