When AI Disrupts Rethinking Data, Insights, and Modeling Artificial intelligence is rewriting the rules of marketing and analytics. It’s reshaping how data is created, how consumers behave, how insights are modeled, and how decisions get made. No longer just a tool for automation or prediction, AI now drives new data flows, new market dynamics, and […]

The Marketing Science Institute (MSI) is accepting applications and nominations for the 2025 MSI Young Scholars Program.   We are planning to convene a 2025 class of Young Scholars May 31st to June 3rd. Over four days, the class will participate in the following activities:   Individual research presentations that offer opportunities for future study that could […]

The Marketing Science Institute is pleased to announce our annual Alden G. Clayton Dissertation Proposal Competition.     This prestigious competition recognizes marketing doctoral students who are working on research questions with important marketing, societal, and policy implications. Each year, MSI encourages top-notch Ph.D. students to apply rigorous research methods to questions that have real business relevance. […]