When AI Disrupts

Rethinking Data, Insights, and Modeling

Artificial intelligence is rewriting the rules of marketing and analytics. It’s reshaping how data is created, how consumers behave, how insights are modeled, and how decisions get made. No longer just a tool for automation or prediction, AI now drives new data flows, new market dynamics, and faster feedback loops between machines and humans—challenging everything we thought we knew about causality and marketing’s role.

At the MSI Forum, February 11-12, 2026 at the UCLA Luskin Conference Center in Los Angeles, we will discuss these shifts. We invite you to submit your research aligned to these five themes:

• AI-Generated Advertising and the New Video Economy
  What are the implications for attention, media pricing, and creative strategy?
• Consumer Response to Generative AI
  What does it mean to understand the consumer in a world where AI is part of the thought process?
• LLM-Based Search and Information Discovery
  How will the shift to large language models impact advertising, search engine optimization, content strategy, and the entire digital ecosystem?
• Synthetic Data for Marketing Research
  How should marketers and researchers assess data that no longer originates from real-world consumer behavior?
• AI and the Future of Marketing Analytics
  How should marketers reconsider their analytical tools, organizational skills, and the role of human judgment in AI-enhanced insight generation?

If selected, you’ll present a plenary session that concludes with an interactive discussion—bringing academic and industry perspectives together to spark new ideas.

Learn more about MSI Forum and Call for Contents HERE

Submission Deadline: December 5, 2025