Columbia Business School researchers offer ARF members an opportunity to take part in a survey of marketing and advertising professionals (and a chance to win prizes).   Can you identify the most persuasive ad? We are researchers at Columbia Business School inviting you to complete a 10-minute research study where marketing and advertising professionals evaluate […]

OVERVIEW: VALIDATING AND INTEGRATING AI IN MARKETING ANALYTICS AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions, and what forms of human oversight are necessary to preserve accountability. This conference will examine how firms […]

MSI is pleased to announce the 2025 class of MSI Young Scholars. This group of 38 early career faculty will convene for a May 31 to June 3, 2026 retreat in New York City, including sessions at Meta’s Hudson Yards campus and other iconic locations. The cohort reflects strong representation across geographies and across major […]