Topic: Social Media & Social Influencers
Social Media & Social Influencers
MSI Competition Winners Investigate Social Media MarketingMay 29, 2014
MSI Competition Winners Investigate Social Media Marketing May 29, 2014 Twenty-two research proposals were awarded research grants in MSI's competition "Social Interactions and Social Media Marketing."
innovation & new product development, marketing analytics, Social Media & Social Influencers
MSI “Best Paper” Looks at Social Contagion in New Product AdoptionApril 24, 2013
MSI “Best Paper” Looks at Social Contagion in New Product Adoption Apr 24, 2013 Marketers know that social contagion can help new products gain traction, but to design effective campaigns they need to understand how and why.