Topic: Innovation & New Product Development

Marketing Sustainability: Why Being Eco-Conscious May Not Lead to Sales Success

January 12, 2021

  When you go shopping, how much does sustainability play into the choices you make? As people grow more aware of environmental, social and economic issues facing various parts of the world, eco-friendly products are increasingly being offered to consumers. But that doesn’t necessarily mean that these companies or products do well in sales or […]

MSI “Best Paper” Looks at Social Contagion in New Product Adoption

April 24, 2013

MSI “Best Paper” Looks at Social Contagion in New Product Adoption Apr 24, 2013 Marketers know that social contagion can help new products gain traction, but to design effective campaigns they need to understand how and why. 

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