Topic: Consumer Behavior & Insights

Uncategorized

Marketing and Politics: How the Presidency Plays a Role in Consumer Behavior

January 24, 2021

Everybody loves a winner. It’s human nature to herd to the winning side in order to reap the benefits of belonging to a dominant group. That maxim has long held true in sports, and new research shows how it applies to the complicated relationship between politics and branding. Following a major election, consumer preferences shift. […]

Uncategorized

Marketing Sustainability: Why Being Eco-Conscious May Not Lead to Sales Success

January 12, 2021

  When you go shopping, how much does sustainability play into the choices you make? As people grow more aware of environmental, social and economic issues facing various parts of the world, eco-friendly products are increasingly being offered to consumers. But that doesn’t necessarily mean that these companies or products do well in sales or […]

Uncategorized

The Fox News Effect: How Media Messaging Has Consequences for Your Well-Being

November 24, 2020

  As COVID-19 cases continue to rise across the country, Americans remain widely divided in their compliance with recommended public health protocols. New research co-authored by Marketing Science Institute Academic Fellow Jean-Pierre Dubé finds that Fox News viewership is one reason why. Dubé, a marketing professor at the University of Chicago’s Booth School of Business […]

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.