Disruption doesn’t have to be a death sentence for established firms. With the right changes, they can fight back against new competitors and defend their place in the industry. A new study offers incumbent firms a powerful weapon that is relatively inexpensive, rich in data and easy for managers to get their hands on: the […]

Legendary marketing professor and consultant Philip Kotler has a stern warning for practitioners who are simply muddling through the coronavirus pandemic, waiting for a return to normal. That kind of complacency is a business killer, he says. “Marketing is no longer placing some ads in broadcast and print, and pricing your product. That’s the old […]

The retail apocalypse has been slogging along since 2017, a slow-motion event that set a record for store closings that year at roughly 8,000. Fast-forward to 2020, and the coronavirus pandemic has accelerated the demise with such speed that imperiled companies find themselves scrambling to save themselves. “COVID-19 makes 2017 look like nothing,” said Barbara […]