Topic: Brands & Branding

Finding Marketing Metrics That Matter

October 11, 2020

Pamela Forbus remembers when working on a Doritos marketing campaign was a career killer. It was in the early 2000s, sales were slumping, and a “revolving door” of brand managers couldn’t turn things around, she said. Then one brave brand manager stepped in and asked for six months to make a difference. Armed with marketing […]

MSI Paper on “Social Media Intelligence” Wins Two Awards

April 22, 2014

MSI Paper on “Social Media Intelligence” Wins Two Awards Apr 22, 2014 In April, David Schweidel, Wendy Moe, and Chris Boudreaux were announced as the winners of two MSI awards for their paper, “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.” (Download paper at no charge.)

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