Research Recaps

How Will the Internet of Things Affect Retailing?

Key Takeway

Adding an Internet of Things channel can augment a retailer’s sales—but primarily from existing customers and only for certain types of products.  There are additional benefits, however, including access to consumers’ consumption patterns that can improve supply chain and other operations.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.