Working Paper

Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process

Panagiotis Adamopoulos

Emory University

Vilma Todri

Emory University

Anindya Ghose

New York University

May 20, 2021


Analyzes data from an online retailer that added an IoT channel for a wide range of different products in different geographic markets and at different times over a two-year period to determine the impact on sales and which products benefit most or least.

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