Working Papers

Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process

Panagiotis Adamopoulos

Vilma Todri

Anindya Ghose

New York University

May 20, 2021

Analyzes data from an online retailer that added an IoT channel for a wide range of different products in different geographic markets and at different times over a two-year period to determine the impact on sales and which products benefit most or least.

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