2020 has presented the world with a series of unpredictable and unprecedented events. Today, brands must navigate and respond to these events, amplified by digital transformation, global dynamics, and cultural volatility, and general uncertainty.  How are brands – both corporate businesses and country governments – responding? What can we learn from brands that are agile amidst this tumultuous environment? In this virtual session, BAV will quantify and measure how brands perform on their Agility Index and the different ways this can be applied to maintain a culturally relevant brand.