Staying Ahead by Keeping Agile
2020 has presented the world with a series of unpredictable and unprecedented events. Today, brands must navigate and respond to these events, amplified by digital transformation, global dynamics, and cultural volatility, and general uncertainty. How are brands – both corporate businesses and country governments – responding? What can we learn from brands that are agile amidst this tumultuous environment? In this virtual session, BAV will quantify and measure how brands perform on their Agility Index and the different ways this can be applied to maintain a culturally relevant brand.
Michael Sussman is an Effie, Cannes Lion and Emmy award-winning strategist who leads VMLY&R’s quantitative insights group. As CEO of BAV Group, he oversees BrandAsset® Valuator, a proprietary global brand positioning tool, and the world’s largest database and brand equity model. Michael’s efforts have been appreciated across an array of sectors and clients including strategy work for Xerox, Dell, Netflix, Target; tracking work for Harley-Davidson, Nestle Purina, Campbell’s and Panera; and Partnership work with the NFL, American Express, NBC and the Olympics. Michael holds a PhD in applied psychology. He has contributed as an industry expert to Ad Age, Advertising Week and Campaign US, and has been a guest presenter at SXSW, the Advertising Research Foundation (ARF), Yale University, NYU, Columbia Business School and The Conference Board.
Geetu Bedi is a Managing Director at BAV Group. She has over 20 years of experience leading and advising businesses in strategy and marketing across industries. At BAV Group, she works with Fortune 500 companies to identify strategies to grow brand equity and advocacy. Geetu has extensive experience working with companies in various sectors, including technology, CPG, retail, and financial services to address challenges including leveraging technology, innovation, and customer service to remain differentiated and relevant in the face of evolving customer values and competitive landscapes. Prior to BAV, Geetu worked as a consultant at McKinsey & Co. as well as Director of Strategic Planning at Time Warner. Geetu holds an MBA from Harvard Business School and a BA in Economics from Columbia College. Geetu is also a guest lecturer at NYU’s Stern School of Business.
Christina leverages cultural and data-driven insights to identify strategies that drive brand growth and business impact. She manages and advises a diverse portfolio of B2B and B2C global clients across financial services, pharmaceuticals, CPG, technology, and media industries. She also leads the Best Countries Study in partnership with U.S. News and World Report and the Wharton School, which helps to quantify the power of nation branding and a country’s impact on brand origin. Prior to BAV, she worked at prominent companies doing complex marketing strategy and analytics in pharmaceuticals, wine & spirits, education, and technology. Christina is the acting New York City Chapter Alumni President of the University of San Diego where she graduated with honors and first in her major. She also guest lectures at Columbia Business School, Cornell University, and New York University.
Pricing & Registration
Sep 23, 1:00 PM EDT | Online
*Please note that candid photos will be taken during all in-person and virtual events. We may use your photo on our website, in our newsletter or other digital media. All Q&A sessions throughout the event will be captured. Please note that any questions and related discussion will be included in the recordings of the event.