BIO

Michael Sussman is an Effie, Cannes Lion and Emmy award-winning strategist who leads VMLY&R’s quantitative insights group. As CEO of BAV Group, he oversees BrandAsset® Valuator, a proprietary global brand positioning tool, and the world’s largest database and brand equity model. Michael’s efforts have been appreciated across an array of sectors and clients including strategy work for Xerox, Dell, Netflix, Target; tracking work for Harley-Davidson, Nestle Purina, Campbell’s and Panera; and Partnership work with the NFL, American Express, NBC and the Olympics. Michael holds a PhD in applied psychology. He has contributed as an industry expert to Ad Age, Advertising Week and Campaign US, and has been a guest presenter at SXSW, the Advertising Research Foundation (ARF), Yale University, NYU, Columbia Business School and The Conference Board.