BIO

Christina leverages cultural and data-driven insights to identify strategies that drive brand growth and business impact. She manages and advises a diverse portfolio of B2B and B2C global clients across financial services, pharmaceuticals, CPG, technology, and media industries. She also leads the Best Countries Study in partnership with U.S. News and World Report and the Wharton School, which helps to quantify the power of nation branding and a country’s impact on brand origin. Prior to BAV, she worked at prominent companies doing complex marketing strategy and analytics in pharmaceuticals, wine & spirits, education, and technology. Christina is the acting New York City Chapter Alumni President of the University of San Diego where she graduated with honors and first in her major. She also guest lectures at Columbia Business School, Cornell University, and New York University.