Awards Programs
The Marketing Science Institute sponsors these marketing awards:
MSI/AMA H.Paul Root Award
This award is named in honor of H. Paul Root, who was President of MSI from 1990-98. It is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute. Before 1996, this award was funded by the Alpha Kappa Psi Foundation and was known as the Alpha Kappa Psi Award.
Robert D. Buzzell MSI Best Paper Award
The Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. This delay exists to allow sufficient time to assess the impact of each paper on the field of marketing.
MSI Top Download Award
The MSI Top Download Award is given to authors of the MSI working paper that was most downloaded in its first year of publication.