AMA/MSI H. Paul Root Award
This award is named in honor of H. Paul Root, who was President of MSI from 1990-98. It is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute. Before 1996, this award was funded by the Alpha Kappa Psi Foundation and was known as the Alpha Kappa Psi Award.
2022
Yong-Chin Tan, Sandeep R. Chandukala, & Srinivas Reddy
Augmented Reality in Retail and Its Impact on Sales
2021
Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
2020
Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV
Corporate Sociopolitical Activism and Firm Value
2019
Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales
Knowing What It Makes: How Product Transformation Salience Increases Recycling
2018
Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel
Video Content Marketing: The Marketing of Clips
2017
Hannes Datta, Kusum L. Ailawadi, and Harald J. van Heerde
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
2016
Michel Wedel and P.K. Kannan
Marketing Analytics for Data-Rich Environments
2015
Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi
“A Meta-Analysis of Electronic Word-of-Mouth Elasticity”
(March 2015)
2014
Hyoryung Nam and P.K. Kannan
“The Informational Value of Social Tagging Networks”
(July 2014)
2013
Sam K. Hui, J. Jeffrey Inman, Yanliu Huang, and Jacob Suher
“The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies”
(March 2013)
2012
Florian Stahl, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin
“The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin”
(July 2012)
2011
Philipp Schmitt, Bernd Skiera, and Christophe Van den Bulte
“Referral Programs and Customer Value”
(January 2011)
2010
Amit Joshi and Dominique M. Hanssens
“The Direct and Indirect Effects of Advertising Spending on Firm Value”
(January 2010)
2009
V. Kumar and Denish Shah
“Expanding the Role of Marketing: From Customer Equity to Market Capitalization”
(November 2009)
2008
Joseph Johnson and Gerard J. Tellis
“Drivers of Success for Market Entry into India and China”
(May 2008)
2007
Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, and Lerzan Aksoy
“A Longitudinal Examination of Net Promoter and Firm Revenue Growth”
(July 2007)
2006
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation”
(October 2006) Previously appeared in MSI working paper series
2005
Werner Reinartz, Jacquelyn S. Thomas, and V. Kumar
“Balancing Acquisition and Retention Resources to Maximize Customer Profitability”
(January 2005)
2004
Roland T. Rust, Katherine N. Lemon, and Valarie Zeithaml
“Return on Marketing: Using Customer Equity to Focus Marketing Strategy”
(January 2004)
2003
Werner Reinartz and V. Kumar
“The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration”
(January 2003)
2002
Roland T. Rust, Christine Moorman, and Peter R. Dickson
“Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both”
(October 2002)
2001
Rakesh Niraj, Mahendra Gupta, and Chakravarthi Narasimhan
“Customer Profitability in a Supply Chain”
(July 2001)
2000
Lee G. Cooper
“Strategic Marketing Planning for Radically New Products”
(January 2000)
1999
Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam, and Steven W. Edison
“Antecedents and Consequences of Marketing Strategy Making: A Model and Test”
(April 1999)
Ramarao Desiraju and Steven M. Shugan
“Strategic Service Pricing and Yield Management”
(January 1999)
1998
Rajendra K. Srivastava, Tasadduq Shervani, and Liam Fahey
“Market-Based Assets and Shareholder Value: A Framework for Analysis”
(January 1998) Previously appeared in MSI working paper series
1997
Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, Stacy Wood
“Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces”
(July 1997) Previously appeared in MSI working paper series
1996
Glen L. Urban, Bruce D. Weinberg and John R. Hauser
“Premarket Forecasting of Really-New Products”
(January 1996)
1995
Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham
“Return on Quality (ROQ): Making Service Quality Financially Accountable”
(April 1995) Previously appeared in MSI working paper series
1994
Stephen J. Hoch, Xavier Drèze, and Mary Purk
“EDLP, Hi-Lo, and Margin Arithmetic”
(October 1994)
1993
Louis P. Bucklin and Sanjit Sengupta
“Organizing Successful Co-Marketing Alliances”
(April 1993) Previously appeared in MSI working paper series
1992
Frederick E. Webster, Jr.
“The Changing Role of Marketing in the Corporation”
(October 1992) Previously appeared in MSI working paper series
1991
Paul E. Green
“Segmenting Markets with Conjoint Analysis”
(October 1991)
1990
Ajay K. Kohli and Bernard J. Jaworski
“Market Orientation: The Construct, Research Propositions, and Managerial Implications”
(April 1990) Previously appeared in MSI working paper series