Topic: Marketing Analytics
innovation & new product development, marketing analytics, Social Media & Social Influencers
MSI “Best Paper” Looks at Social Contagion in New Product AdoptionApril 24, 2013
MSI “Best Paper” Looks at Social Contagion in New Product Adoption Apr 24, 2013 Marketers know that social contagion can help new products gain traction, but to design effective campaigns they need to understand how and why.