Working Paper
Variety for Sale: Mass Customization or Mass Confusion?
Jan 1, 1998
Uses experimental evidence to suggest ways that a retailer can mitigate the perceived complexity and frustration that may result from high variety strategies.
Working Paper
Variety for Sale: Mass Customization or Mass Confusion?
Jan 1, 1998
Uses experimental evidence to suggest ways that a retailer can mitigate the perceived complexity and frustration that may result from high variety strategies.