Working Paper

Using Forums and Search for Sales Prediction of High-Involvement Products

Tomer Geva, Gal Oestreicher-Singer, Niv Efron, and Yair Shimshoni

Apr 10, 2015

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Examines the interplay between search trend data and publicly available WOM from social media websites in the context of sales prediction; based on sales data for 23 U.S. car brands, Google search trend data, and a comprehensive scan of internet discussion forums.

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