Working Papers

Using Forums and Search for Sales Prediction of High-Involvement Products

Tomer Geva, Gal Oestreicher-Singer, Niv Efron, and Yair Shimshoni

Apr 10, 2015

Examines the interplay between search trend data and publicly available WOM from social media websites in the context of sales prediction; based on sales data for 23 U.S. car brands, Google search trend data, and a comprehensive scan of internet discussion forums.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.