Working Paper

Using Forums and Search for Sales Prediction of High-Involvement Products

Tomer Geva, Gal Oestreicher-Singer, Niv Efron, and Yair Shimshoni

Apr 10, 2015


Examines the interplay between search trend data and publicly available WOM from social media websites in the context of sales prediction; based on sales data for 23 U.S. car brands, Google search trend data, and a comprehensive scan of internet discussion forums.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.