There Is More to Planned Purchases Than Knowing What You Want: Dynamic Planning and Learning in a Repeated Multi-store Price Search Task – MSI

Working Paper

There Is More to Planned Purchases Than Knowing What You Want: Dynamic Planning and Learning in a Repeated Multi-store Price Search Task

Yanliu Huang and J. Wesley Hutchinson

Jan 1, 2010

In two lab experiments and one field study, investigates the effects of intrinsic planning on customer shopping strategies in multi-store price search shopping situations.

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